Case Study: Social Justice Children's Book Fair
Testimonials
How Sistah Scifi Amplified Social Justice Children's Book Fair’s Voice Through Social Media.
A strategic partnership that turned engagement into transformation.
"Working with Isis Asare and Sistah Scifi helped the "Social Justice Children's Book Fair" reach so many more of our own people and new folks on social media. They understood our mission deeply and created content that celebrated our authors, partners, and community with authenticity and consistency. Their work helped us not only level up our social media presence but it helped us to strengthen our mission to bring more books about Queer, Bipoc, Immigrant, and Social Justice minded kid lit creators to more readers. And it significantly raised the amount of attendees!"
-Rob Liu-Trujillo (SJCBF organizer)
Case Study Overview
-
Challenges:
-
Competing with a crowded Bay Area fall event season.
-
Limited ad budget; needed high visibility with organic reach.
-
Diverse target audience: families, educators, activists, book lovers.
-
Short timeline to build momentum (Oct–Dec).
-
-
Actions:
-
Eventbrite: Built and managed registration page, tracked sign-ups. Eventbrite link https://socialjusticechildrensbooks.org/about/media/
-
Social Media: Multi-platform campaign (IG, FB, Thread, X) with weekly posts, author spotlights, event reminders, and volunteer calls.
-
Email Marketing: Scheduled newsletters featuring authors, press coverage, bake sale, and event countdowns.
-
Outreach: Partnered with libraries, bookstores, literacy nonprofits, and influencers.
-
Press: Distributed press release to regional outlets (Oaklandside, SF Chronicle, KQED, etc.), secured renewed coverage. Include Press release: https://bookseller.reportablenews.com/pr/oakland-welcomes-return-of-annual-social-justice-children-s-book-fair-a-celebration-of-diversity-inclusivity-and-empowering-stories
-
-
Results:
-
Steady Eventbrite registrations, strong turnout at the fair.
-
Social media generated thousands of impressions, with Reels + FB photo albums performing best.
-
Newsletters achieved above-average open + click-through rates; reminders drove engagement peaks.
-
Community and influencer outreach expanded visibility across schools, libraries, and bookstores.
-
Press coverage increased credibility and awareness, building on prior year’s media presence.
-
-
Relevance:
This campaign proves how grassroots, multi-channel marketing can successfully drive attendance and visibility for community-centered events. By blending digital storytelling, partnerships, and earned media, Sistah Scifi created a repeatable model for amplifying diverse voices in publishing and culture—without relying heavily on paid ads.
Social Media Highlights:
-
Instagram:
1. Annual Social Justice Children's Book Holiday Fair Promo
-Metrics: 820 Views | 48 Likes | 5 Comments | 1 Saves | 9 Shares
-Analysis: Slightly higher traction, with more comments and shares showing strong appeal for families and educators invested in justice-oriented children’s lit.
2. Annual Social Justice Children's Book Holiday Fair Promo
-Metrics: 731 Views | 36 Likes | 3 Comments | 1 Saves | 4 Shares
-Analysis: Engagement leaned modest, but shares highlight the post’s role as a practical community announcement rather than entertainment-driven content.