Case Study: Dr Susana M. Morris
Testimonials
How Sistah Scifi Amplified Dr. Susana M. Morris’s Voice Through Social Media.
A strategic partnership that turned engagement into transformation.
"Isis Asare and Sistah Scifi have a gift for translating complex ideas into accessible, engaging content. Their approach is both strategic and soulful, creating posts that sparked conversation and connection. I would recommend them to anyone looking to amplify their work online."
-Dr. Susana M. Morris
Case Study Overview (Positive Obsession: The Life and Times of Octavia E. Butler)
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Challenges:
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Building awareness for Positive Obsession beyond academic and literary circles.
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Diverse audience segments: Afrofuturism fans, educators, literary activists, and sci-fi readers.
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Driving preorder sales and event participation while balancing wide reach with meaningful engagement.
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Actions:
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Social Media: The preorder campaign for Positive Obsession by Dr. Susana M. Morris was driven by a vibrant, multi-platform strategy. Sistah Scifi promoted the book using engaging visuals and captions across Instagram, where Reels and Stories amplified visibility and encouraged reshares. Dr. Morris was featured in a Sistah Scifi Wine Down Wednesday author event, with short-form video clips—especially her conversation with Dr. Kendra R. Parker—repurposed for TikTok to tap into dynamic content trends. Instagram content was adapted for Facebook to reach a broader audience, while preorder links and author highlights were consistently promoted. Community shares were actively encouraged, and trending hashtags were strategically used to extend organic reach and deepen engagement.
- Email Marketing: Sent targeted newsletters with preorder links.
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Results:
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Significantly increased preorder visibility, with Instagram shares serving as a key indicator of community excitement.
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Sparked meaningful conversation around Dr. Morris’s work, reflected in comments, reposts, and strong audience anticipation.
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Demonstrated cohesive cross-channel presence (Instagram, Facebook, TikTok, and email) that sustained engagement before, during, and after the preorder window.
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Relevance: This preorder campaign demonstrates how Sistah Scifi leverages culturally resonant storytelling and platform-savvy strategy to ensure groundbreaking works like Positive Obsession reach new audiences and build lasting cultural impact.
Social Media Highlights:
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Instagram:
1. Octavia E. Butler's Biography Announcement (Positive Obsession)
-Metrics: 6,545 Views | 624 Likes | 35 Comments | 98 Shares | 98 Saves
-Analysis: Exceptional performance. The announcement clearly resonated, with high likes, comments, and especially shares/saves. This shows strong community excitement and that the content had long-term value (saves) and viral potential (shares).
2. Preorder Campaign (Positive Obsession)
-Metrics: 3,508 Views | 239 Likes | 8 Comments | 38 Shares | 29 Saves
-Analysis: Strong middle-campaign performance. The balance of shares and saves indicates preorder content was compelling enough to be passed along and revisited—good signals for sales conversion.
3. Octavia E. Butler's Biography Release (Positive Obsession)
-Metrics: 3,028 Views | 132 Likes | 14 Comments |17 Shares | 15 Saves
-Analysis: Solid engagement, especially in comments, showing that the release sparked meaningful discussion. Shares and saves, though lower than the announcement, confirm that the post still carried weight and drove preorder/release visibility.
4. Positive Obsession Publication Day Campaign
-Metrics: 2,539 Views | 110 Likes | 4 Comments | 29 Shares | 5 Saves
-Analysis: Solid publication-day post with strong share numbers. Shares suggest excitement peaked again at launch, spreading awareness beyond core followers. Saves were lower, which is expected post-release when preorder urgency shifts to purchase.
5. Preorder Campaign (Positive Obsession)
-Metrics: 2,491 Views | 56 Likes | 1 Comments | 7 Shares | 7 Saves
-Analysis: Despite strong views, engagement was low. This suggests the post reached audiences but didn’t land emotionally or visually in the same way as others—timing or format could have been factors.
6. Author Event Promotion (Wine Down Wednesday)
-Metrics: 2,366 Views | 53 Likes
-Analysis: Light on direct engagement but decent reach. Event promotions tend to get fewer likes/comments unless paired with interactive hooks. Still valuable for visibility and author connection.
7. Preorder Campaign (Positive Obsession)
-Metrics: 2,158 Views | 170 Likes | 3 Comments | 26 Shares | 22 Saves
-Analysis: Healthy performance, with a solid mix of likes, shares, and saves. Reinforces that consistent, well-designed preorder content kept the campaign visible and relevant.
8. Preorder Campaign (Positive Obsession)
-Metrics: 1,793 Views | 117 Likes | 4 Comments | 20 Shares | 18 Saves
-Analysis: Engagement was moderate but effective. The decent share/save counts show continued preorder energy, even as campaign posts accumulated.
9. Octavia Butler biography tribute (Positive Obsession)
-Metrics: 683 Views |60 Likes | 2 Comments | 7 Shares | 2 Saves
-Analysis: Much lighter engagement than other posts. Tribute content may have been more niche, leading to limited traction. Good for community-building but not a key driver of momentum.