Case Study: Angela Dalton
Testimonials
How Sistah Scifi Amplified Angela Dalton’s Voice Through Social Media.
A strategic partnership that turned engagement into meaningful collaboration.
"Isis and the Sistah Scifi team are incredible. They are truly committed to fostering a vibrant, supportive community for speculative-fiction writers and readers, and collaborating with them has been a real highlight in my author journey. I can't recommend working with Sistah Scifi highly enough."
-Angela Dalton
Case Study Overview (To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights)
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Challenges:
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Bridging the gap between sci-fi fandom and civil rights advocacy to build preorder traction in a niche but deeply resonant space.
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Transforming historical content into engaging, digestible formats for social media and email audiences—without losing nuance or emotional weight.
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Balancing preorder urgency with educational storytelling, ensuring that sales were driven by genuine connection, not just hype.
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Actions:
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Social Media: Used vibrant, shareable assets to spark curiosity and emotional resonance and highlighted Nichelle Nichols’s influence on NASA and representation in media.
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Email & Direct Engagement: Promoted signed copies and exclusive content bundles via Sistah Scifi’s high-performing email newsletter.
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Outreach: Collaborated with sci-fi fan groups, civil rights organizations, and Black-owned bookstores like Cafe con Libros and Kido Books, and hosted a virtual launch event featuring Angela Dalton and Sistah Scifi founder Isis Asare, complete with live readings, giveaways, and legacy discussions.
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Results:
- Preorder visibility extended beyond Sistah Scifi’s core audience, reaching sci-fi fans, educators, and civil rights advocates through strategic cross-promotion.
- Instagram posts saw strong traction—likes, comments, and saves indicated both immediate appeal and long-term interest.
- Preorders surged around key campaign moments, especially during the virtual launch and influencer activations. Signed editions became coveted collector items.
- Preorder visibility extended beyond Sistah Scifi’s core audience, reaching sci-fi fans, educators, and civil rights advocates through strategic cross-promotion.
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Relevance: This campaign exemplifies Sistah Scifi’s ability to transform culturally significant works into community-driven, sales-generating movements. By honoring Nichelle Nichols’s legacy through platform-savvy storytelling, To Boldly Go became more than a book—it became a rallying point for representation, imagination, and intergenerational impact.
Social Media Highlights:
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Instagram:
1. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Book Promotion
-Metrics: 3,688 Views | 287 Likes | 2 Comments | 22 Saves | 31 Shares
-Analysis: One of the stronger late-stage promo posts. High views plus strong share count shows the content had wide appeal and kept campaign energy alive well past launch.
2. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Book Promotion
-Metrics: 2,932 Views | 112 Likes | 9 Comments | 10 Saves
-Analysis: High reach but moderate engagement. Suggests visibility was good.
3. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Preorder Campaign
-Metrics: 2,428 Views | 47 Likes | 6 Comments | 5 Saves
-Analysis: High reach but very low engagement relative to views. Suggests the content drew attention.
4. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Preorder Campaign
-Metrics: 1,461 Views | 1,345 Likes | 20 Comments | 93 Saves | 3 Shares
-Analysis: Another standout preorder post. High saves plus steady likes show continued momentum, while shares pushed content beyond core audience.
5. The Science Behind Science Fiction: To Boldly Go Author Event
-Metrics: 1,452 Views | 92 Likes | 4 Comments | 4 Saves | 9 Shares
-Analysis: Solid for event-focused content. Shares suggest interest in the event spread beyond the core following, though likes remained moderate.
6. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Preorder Campaign
-Metrics: 1,370 Views | 1,247 Likes | 32 Comments | 91 Saves
-Analysis: Powerful engagement with balanced likes, comments, and saves. This post clearly converted excitement into preorder interest.
7. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Book Launch
-Metrics: 1,309 Views | 1,207 Likes | 10 Comments | 92 Saves
-Analysis: A successful launch-day post. High saves demonstrate continued purchase intent beyond hype.
8. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Book Promotion
-Metrics: 1,218 Views | 67 Likes | 4 Comments | 4 Saves | 2 Shares
-Analysis: Modest interaction. These posts highlight the difference between preorder/launch excitement and sustaining promotion later.
9. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Ebony Magazine Cover Repost
-Metrics: 1,178 Views | 1,086 Likes | 22 Comments | 69 Saves
-Analysis: Excellent performance — the Ebony tie-in gave cultural credibility and virality. Saves show long-term value, cementing Nichelle Nichols’s resonance beyond just book promotion.
10. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Book Promotion
-Metrics: 1,011 Views | 72 Likes | 3 Comments | 4 Saves | 1 Share
-Analysis: Modest performance. Engagement rate shows some interest, but overall traction was limited.
11. To Boldly Go: How Nichelle Nichols and Star Trek Helped Advance Civil Rights Preorder Campaign
-Metrics: 559 Views | 504 Likes | 12 Comments | 43 Saves
-Analysis: Great engagement relative to reach — even with modest views, saves were high. Content was sticky and resonant with a smaller but engaged audience.
12. Sistah Scifi Wine Down Wednesday (Book Cover Reveal) Event
-Metrics: 416 Views | 26 Likes | 2 Saves
-Analysis: Event-specific post underperformed compared to the promo, reinforcing that event logistics content tends to engage less unless paired with video or behind-the-scenes visuals.
13. Sistah Scifi Wine Down Wednesday (Book Cover Reveal) Promo
-Metrics: 346 Views | 316 Likes | 15 Comments | 15 Saves
-Analysis: Strong like/comment ratio shows high excitement around the cover reveal. Views were relatively low, suggesting it reached mostly core followers, but engagement signals deep interest.